Digipak-style packaging is often used for CD singles
or limited edition CD albums. Digipaks typically consist of a gatefold (Book-style)
paperboard or card stock outer binding, with one or more plastic trays capable
of holding a CD or DVD attached to the inside generic.
The front of the Digipak will have some aspect of what the
artist represents and what their predominate genre is. The Digipak will most
likely embody and theme a message about the artist, hence emphasising the
artist brand image, both increasing the popularity
Digipaks benefit the artist and their music as it is a
promotional aspect of the music industry, its almost a way to show off, to sell
yourself. The better and more intriguing your digipak the more sales you will
make.
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