Florence and the machine

Florence and the machine - Rabbit Heart

The genre of this music video is indie/rock is represented by the way in which it is situated outside and also from the costume. referring to Alice in wonderland, people in dresses and is indicated by the use of lyrics such as ‘the looking glass’

Also a clear indication of the genre being indie rock is the fact that the video follows a narrative, which most indie rock videos seem to do. Golden tint to video makes the video feel quite magical referring back to the fairy tale feel of Alice in wonderland. Throughout the song there are religious references and the idea of sacrifice and offering it all so the gold tint then helps to this feel.

The music itself is quite fast paced so this means the editing and camera movement should also be fast to keep up with the song itself. Use of symbolic clothing and props to make the viewer understand what the video is actually about, for instance the use of a long table with food surrounded by people is done to represent the last supper.

There are always close-ups of the artist and this is done so people will focus on them as they know they are usually the key role in the video.