Monday, 15 September 2014

Tame Impala - Mind Mischief Analysis


Tame Impala - Mind Mischief

 

The genre of this song is psychedelic rock this is clearly identified by the use of guitars, drums, bass, etc... It is also shown through the visuals of the music video and how it’s portrayed. The video shows a scenario where a young naïve boy begins to fall in love with a girl but almost starts getting led on, the girl keeps leaving him but he tries and regains her love again; this can be shown through the lyrics

'How optimism led me astray,
Two hundred things I took the wrong way
But I saw her love gauge running low,
I tried to fill but it overflowed.'

The first line is him realizing that his optimism about the situation had confused him about what was actually going on and the next line reinforces this. He's looked on the relationship in a more positive way than he should have, taking 'two hundred things...I took the wrong way'. The next line is the moment he notices the change in the girl and he tries to save it but his efforts basically make it worse.

She remembers my name
could be blown way out, way out
It's all going to change
She remembers my name’

This verse begins to show his excitement that ‘she remembers my name’ and begins to think things may actually start to change. He's under the impression that this may change everything and they'll be happy together again and that he could have blown everything out of proportion. It then goes on to the next verse which proves him wrong.

‘But she was only messing around,
Please, no more playing with my heart
Ooh, go with Mr. Right just for once
Ooh, no more mischief with my mind’

This then goes on to show us that everything he thought wasn’t actually real that he feels played, clearly shown through the first two lines. It then says ‘Ooh, go with Mr. Right just for once’ He has finally realized he isn’t the man she wants and tells her to find someone else the ‘Mr. Right’ finally they use the line ‘Ooh, no more mischief with my mind’ which then relates back to the song name.

‘No more getting it wrong,
I'll be frozen here on.
If forever we'll see,
But no more guessing for me

Oh, I was just so sure of everything
Ooh, that's what you get for dreaming aloud
Oh, the day that words are clearer to me’

Finally the last two verses explain his disappointment and how broken hearted he actually is. It also explains how he will ever make this mistake again through the lines ‘But no more guessing for me’ and ‘Oh, the day that words are clearer to me’

Tuesday, 9 September 2014

Florence and the machine


Florence and the machine - Rabbit Heart

The genre of this music video is indie/rock is represented by the way in which it is situated outside and also from the costume. referring to Alice in wonderland, people in dresses and is indicated by the use of lyrics such as ‘the looking glass’

Also a clear indication of the genre being indie rock is the fact that the video follows a narrative, which most indie rock videos seem to do. Golden tint to video makes the video feel quite magical referring back to the fairy tale feel of Alice in wonderland. Throughout the song there are religious references and the idea of sacrifice and offering it all so the gold tint then helps to this feel.

The music itself is quite fast paced so this means the editing and camera movement should also be fast to keep up with the song itself. Use of symbolic clothing and props to make the viewer understand what the video is actually about, for instance the use of a long table with food surrounded by people is done to represent the last supper.

There are always close-ups of the artist and this is done so people will focus on them as they know they are usually the key role in the video.